As the jingle is made to be recognizable and above all easy to remember! Brand jingle: what are we talking about? Most often, the sound jingle is created and composed to represent a brand, and is thus an integral part of its sound identity. We also talk Whatsapp phone number list about a sound logo, or even a sound signature. Concretely, a brand jingle is made up of different elements that can be: one or more voices, one or more instruments, a sound effect, a melody... Often, it does not exceed a few seconds, which makes it easier to memorize. Ultimately, the jingle should be seen as the sound version of the visual logo. It represents the image of the brand.
And makes it benefit from the now recognized advantages of sound over visuals: sound is a vector of emotion, whatever it is the logo or sound jingle leaves a lasting impression sound generates more engagement than the jingle visual: what benefits for a brand? If the concept of the sound jingle no longer holds any secrets for you, it is interesting to highlight the advantages for a company of having its own tailor-made brand jingle. In general, sound and music have a significant impact on the perception of a brand: they determine, influence and act on consumer behavior. A real link in the chain of sound identity, the sound jingle ticks all.